MINNEAPOLIS — Kradle Pet Calming Company expanded its presence at Pet Supplies Plus on June 16. According to the pet company, it has secured an additional 4 feet of shelf space in the main aisle of Pet Supplies Plus’ health and wellness section.
“We are excited for this opportunity to build on our partnership with Pet Supplies Plus and demonstrate our commitment to pet specialty,” said Tim Siedlaczek, vice president and general manager of retail at Kradle. “Pet Supplies Plus Neighbors will be the first try our next wave of innovative delivery methods that help solve canine anxiousness.”
Since expanding its distribution to include Pet Supplies Plus in June 2020, Kradle has become one of the retailer’s best-selling dog supplement brands. The expansion will provide Pet Supplies Plus customers with a greater variety of Kradle products.
“The Kradle brand has helped expand the calming category with innovation and the use of multiple forms,” said Tim Wall, category manager of pet treats at Pet Supplies Plus. “We love how this brand creates products that help our neighbors deal with stress-driven issues.”
According to Kradle, its expansion comes at an important time for customers seeking pet calming solutions for upcoming July 4 fireworks.
“Fireworks can be incredibly stressful for pets and wildlife,” said Lindsay Hamrick, director of shelter outreach and engagement at the Humane Society of the United States. “Efforts to reduce the impact on cats and dogs can greatly reduce the likelihood that pets become lost from their families.”
Kradle also launched a reward and loyalty benefits program in partnership with Fetch Rewards. Through the program, Kradle customers can save on pet calming products purchased through a variety of retailers, including Pet Supplies Plus.
Currently, Kradle’s pet calming solutions include chews, melts and bars formulated with calming ingredients, including CBD.
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